Brand Experience Design, E-commerce Development, Systems Integration
éntisi is a boutique artisanal chocolatier based in Mumbai, India, known for crafting some of the finest chocolates in the country. Positioned as a luxury gifting brand, éntisi serves both direct consumers and prestigious corporate clients, including globally recognised names such as Bottega Veneta, Tiffany & Co., Starbucks, and Vogue.
From the very beginning of the company’s journey, éntisi focused on craftsmanship, exclusivity, and presentation. However, as the brand matured, it required a digital presence that could reflect its quality, support growth, and operate at scale.
The Challenge
At the time the project began, éntisi had no dedicated website and relied heavily on manual processes and offline channels. This created several limitations
Limited reach beyond physical boutiques
No central platform to showcase collections and brand story
Manual handling of enquiries and corporate gifting requests
Difficulty promoting seasonal and limited-edition collections
No scalable e-commerce or marketing foundation
The absence of a digital flagship made it difficult to position éntisi at the level of the luxury brands it partnered with.
Objectives
The website was designed to serve as a digital extension of the brand, with clear business and brand goals
Establish a premium digital identity aligned with luxury positioning
Enable direct-to-consumer online sales
Support B2B and corporate gifting enquiries
It also includes
Promote seasonal and limited-edition collections
Enable product customisation and bulk ordering
Reduce operational friction through automation
Create a scalable foundation for growth and brand partnerships
Digital Strategy & Platform Selection
Shopify was selected as the e-commerce platform for its reliability, scalability, and ability to support both D2C and B2B workflows.
The strategy focused on building a brand-first experience while ensuring commercial performance and operational efficiency.
Product Experience & Customisation
éntisi’s product catalogue includes
Premium chocolate assortments
Customisable gift hampers and gift boxes
Seasonal and limited-edition collections
The platform supports
Product customisation options for gifting
Clear presentation of premium packaging
Dedicated flows for corporate gifting and bulk orders
Gift cards and custom request handling
This allows both individual customers and corporate buyers to place orders confidently.
UX, Design & Brand Experience
Design played a central role in the project. The website was crafted to
Reflect éntisi’s luxury and artisanal identity
Use restrained visual language, typography, and spacing
Highlight craftsmanship, packaging, and presentation
Balance storytelling with commerce
The experience was designed to feel closer to a luxury brand catalogue than a conventional e-commerce store.
E-commerce & Operational Enablement
Key capabilities of the platform include
Secure online payments
Integrated shipping workflows
CRM integration for enquiry and customer management
Inventory alignment to reduce manual handling
These integrations significantly reduced operational overhead and enabled smoother order fulfilment.
SEO, Performance & Discoverability
The website was built with performance and visibility in mind
Optimised page load times
SEO-friendly site structure and content
Clear navigation for collections and gifting categories
Strong foundation for digital campaigns and seasonal launches
This enabled éntisi to expand its reach beyond physical stores.
Outcomes & Business Impact
The new website delivered meaningful outcomes
Established éntisi as one of India’s finest artisanal chocolatiers in the digital space
Improved brand perception and premium positioning
Increased D2C sales and inbound enquiries
Enabled corporate gifting at scale
Simplified internal operations and order handling
Supported brand partnerships and seasonal campaigns
The website now serves as
One of the primary sales channels, alongside boutique stores
A marketing and enquiry platform for corporate clients
A scalable foundation for future growth
Why This Case Study Matters
This project demonstrates how a thoughtfully designed digital platform can elevate a luxury brand beyond commerce. By combining
Brand-led UX design
Scalable e-commerce infrastructure
Operational automation
éntisi gained a digital presence that matches the quality of its products and supports long-term business growth.
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