Case Study

éntisi IT Managed Services

Operating a Secure, High-Performance Digital Backbone for a Luxury Gifting Brand

Client

Entisi Hospitality Pvt Ltd

Website

www.entisi.com

Industry

Luxury Chocolates, Premium Gifting

Location

Mumbai, India

Platforms

Shopify, Cloud Services

Scope

Cloud Operations, Security & Reliability, Payments & Logistics Enablement, Channel Integrations, Ongoing Technical Consulting

éntisi is a boutique artisanal chocolatier positioned at the premium end of the Indian gifting market. The brand serves both direct consumers and high-profile corporate clients, and operates in a category where presentation, reliability, and customer trust are critical.

As éntisi’s website became one of its primary sales and enquiry channels, the business required dependable and continuously evolving technical operations to support e-commerce, marketing, logistics, and customer engagement workflows.

The Challenge

Luxury e-commerce demands more than uptime. It requires consistency, precision, and the ability to adapt quickly during peak seasons. Key challenges included

Maintaining site reliability during festive and gifting peaks

Ensuring secure and uninterrupted payment processing

Managing complex delivery constraints across serviceable locations

Supporting marketing and communication channels without technical friction

Rolling out frequent updates without disrupting live operations

The brand needed an operational setup that could scale quietly in the background, allowing teams to focus on creativity and growth.

Managed Cloud & E-commerce Operations

The engagement focuses on managing éntisi’s cloud and e-commerce infrastructure with an emphasis on stability and performance. This includes

Continuous monitoring of site availability and responsiveness

Managing platform upgrades and dependencies

Coordinating deployments for new collections, campaigns, and features

Ensuring smooth operation during high-traffic periods

Backup management and recovery readiness

The result is a platform that remains reliable even during peak demand.

Payments, Delivery & Commerce Enablement

Operational reliability extends to critical commerce workflows. This includes

Managing and maintaining payment gateway integrations

Ensuring secure and seamless transaction flows

Handling deliverable ZIP code logic to control serviceable locations

Supporting location-based delivery rules and constraints

Ensuring order flows remain accurate across seasonal demand

These systems reduce failed orders and improve customer experience at checkout.

Marketing & Communication Channel Support

In addition to core e-commerce operations, managed services include technical support for customer communication channels. This includes

Managing the technical aspects of WhatsApp-based customer communication

Supporting newsletter and email campaign infrastructure

Ensuring reliable data flow between the website, CRM, and communication tools

Enabling smooth execution of marketing campaigns without technical delays

These integrations allow marketing and operations teams to act quickly and confidently.

Security, Stability & Trust

Security and reliability remain constant priorities. Operational practices include

Secure access control and permission management

Regular updates to maintain platform security

Monitoring for abnormal system behaviour

Protecting customer, order, and payment data

Ensuring stability during high-visibility launches and promotions

This helps preserve customer trust and brand credibility.

Continuous Maintenance, Consulting & Improvement

Managed services for éntisi go beyond maintenance into ongoing technical consulting. This includes

Advising on platform enhancements and scalability decisions

Implementing features based on user behaviour and business needs

Improving performance, UX flows, and operational efficiency

Supporting new initiatives such as gifting workflows, promotions, and partnerships

The platform evolves continuously as the business grows.

Outcomes & Impact

The managed services engagement has enabled éntisi to

Operate a reliable, high-performance digital sales platform

Maintain secure and uninterrupted payment operations

Reduce operational friction through delivery and logistics controls

Execute marketing and communication campaigns smoothly

Scale seasonal demand without compromising customer experience

Focus internal teams on brand, product, and partnerships

The website remains a dependable foundation for both commerce and brand growth.