Website Rebuild, E-commerce Enablement, Systems Integration
Location
United Kingdom
Platform
Shopify
Industry
Environmental Monitoring, Sensor Manufacturing
RPR is a UK-based distributor and manufacturer of precision electronics and specialist environmental monitoring equipment, supplying highly technical products to customers across the UK and international markets. The product catalogue includes precision sensors, monitoring systems, and associated services used in regulated and operationally critical environments.
Prior to this project, RPR’s website was built on WordPress and had gradually become misaligned with the company’s evolving business needs, product complexity, and international growth ambitions.
The Challenge
The existing website presented several limitations
Outdated design and user experience
Limited support for global e-commerce workflows
Inefficient handling of highly technical product information
Manual processes around enquiries, inventory, and order handling
Limited flexibility to launch new product lines and services
Reduced effectiveness as a primary sales channel
At the same time, RPR wanted the website to serve multiple roles
A direct sales platform
A technical reference hub for specialist buyers
A support channel for existing customers
A scalable foundation for new digital offerings
The challenge was not just rebuilding a website, but creating a commercially reliable digital salesplatform capable of supporting complex products and international customers.
Objectives
The new e-commerce website was designed to
Replace the existing WordPress site with a modern, scalable platform
Improve international reach and online sales capability
Support the launch of new products and services
Present complex technical products clearly and professionally
Integrate seamlessly with internal systems such as CRM and inventory
Meet regulatory and compliance communication requirements
Solution Overview
The website was rebuilt on Shopify, selected for its reliability, scalability, and strong e-commerce ecosystem. The implementation focused on combining commercial performance with technical clarity, ensuring that both procurement teams and technical buyers could confidently evaluate and purchase products.
Information Architecture & Product Presentation
RPR’s products are highly technical and often require buyers to review specifications, data sheets, and supporting documentation before making a purchase.
The website was structured to
Clearly categorise products by use case and function
Present detailed technical descriptions alongside commercial information
Attach downloadable documentation such as data sheets and manuals
Support informed decision-making for specialist buyers
This approach reduced friction for customers while maintaining accuracy and compliance in product communication.
E-commerce & Platform Capabilities
Key platform features include
Shopify-based e-commerce architecture
Secure and flexible checkout workflows
International-ready pricing and sales flows
Support for both product and service offerings
Clear separation between informational content and transactional journeys
The site was designed to scale as RPR introduces additional products and digital services.
Systems Integration
To support operational efficiency, the website was integrated with core business systems
CRM integration to capture and manage customer and enquiry data
Inventory management integration to maintain accurate product availability
Payment gateway integration to support secure transactions
These integrations reduced manual handling, improved order accuracy, and aligned online sales with internal operations.
Compliance & Regulatory Communication
Given the nature of RPR’s products and markets, regulatory transparency was a critical requirement. The website includes clear compliance communication, including
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