Case Study

Shriya Singhi E-commerce

Launching a Global-Ready Digital Storefront for a Contemporary Fashion Brand

Client

Shriya Singhi

Website

www.shriyasinghi.com

Location

Varanasi, India

Platform

Shopify

Industry

Contemporary Fashion & Design

Scope

UX/UI Design, E-commerce Development, Performance Optimisation, SEO, Systems Integration

Shriya Singhi is a contemporary fashion brand known for its distinctive design language and thoughtfully crafted collections. With a growing international audience and strong demand driven through social and organic channels, the brand required a dedicated digital storefront to support scale and global reach.

Prior to this project, the brand did not have a website and relied largely on manual order processing, including social media and direct enquiries. While effective in early stages, this approach limited scalability, slowed fulfilment, and constrained international growth.

The Challenge

The absence of an e-commerce platform created several challenges

No central destination to represent the brand digitally

Manual handling of orders and customer communication

Limited ability to serve international customers

No structured product customisation workflows

Inconsistent checkout experience across regions

Operational inefficiencies during peak demand

The brand needed more than a website. It needed a global-ready commerce platform that could support both brand storytelling and transactional efficiency.

Objectives

The primary objectives of the project were to

Establish a premium digital presence aligned with the brand’s positioning

Increase direct-to-consumer sales

Support international buyers across multiple countries

Enable product customisation within the purchase flow

Automate ordering and payment workflows

Reduce dependency on manual and social-media-driven orders

Create a scalable foundation for long-term growth

Platform Strategy

Shopify was selected as the platform due to its stability, scalability, and strong international commerce capabilities. The implementation focused on combining brand-led design with robust global commerce functionality.

UX, Design & Brand Experience

The website was designed to function as a digital extension of the brand.

Key design considerations included

Clean and contemporary visual language

Strong focus on product presentation and storytelling

Clear navigation across collections

Mobile-first design for global accessibility

The experience balances editorial aesthetics with a frictionless shopping journey.

Global Commerce & Currency Handling

International commerce was a core requirement of the platform. The website supports

Pricing in multiple currencies

Automatic currency detection based on user location

Checkout and payment processing in local currencies

Support for a wide range of countries and regions

This significantly reduces friction for international buyers and improves conversion rates outside the domestic market.

Product Customisation & Checkout Flow

Many of the brand’s products require customisation. The platform enables

Product customisation within the purchase journey

Clear configuration options for buyers

Faster and more predictable checkout

Reduced back-and-forth communication previously required for custom orders

This streamlined experience improves both customer satisfaction and internal efficiency.

Systems Integration & Performance

To support smooth operations, the platform integrates with

Payment gateways for secure transactions

Shipping systems for reliable order fulfilment

CRM tools for customer and enquiry management

Performance optimisation and SEO were implemented to ensure

Fast page load times

Improved discoverability in search engines

A reliable experience during high-traffic periods