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Case Study

Velvet Fine Chocolates E-commerce

Transforming a Premium Chocolatier Brand into a Digital Experience for Luxury Chocolate Buyers
Client
Velvet Fine Chocolates
Industry
Luxury Chocolates & Gifting
Location
Mumbai, India
Website
www.velvetchoco.com
Brands
Velvet Fine Chocolates, Nutsy Bee, Reeva, Reeva Bakery & Cafe
Scope
E-commerce Design & Development, UX/UI, Performance, Integrations, SEO
Velvet Fine Chocolates is a Mumbai-based premium chocolatier specializing in handcrafted confections, artisanal chocolate bars, gift hampers, and luxury treats made with exceptional ingredients and craftsmanship.

Founded in 2011 by Pallavi Ved, the brand combines artisanal technique with refined presentation and caters to a discerning audience seeking handcrafted luxury chocolates and gourmet gifts.
The brand’s product range spans
1
Belgian chocolate bars and bonbons
2
Gift boxes and luxury hampers
3
Macarons, cookies, and baked delights
4
Seasonal and corporate gifting collections
5
Confectionery, granola, and specialty treats
Velvet Fine Chocolates’ retail presence and in-store pickup options indicated growing demand but also a need for a robust online commerce platform to serve customers across India.
Business Challenge
Before engagement, Velvet Fine Chocolates did not have a dedicated e-commerce website. The absence of a digital retail channel created multiple challenges
  • No online avenue for direct customer purchase of products or gift hampers
  • Manual handling of enquiries and orders
  • Limited reach beyond brick-and-mortar locations
  • No structured platform for corporate gifting and seasonal promotions
  • Inability to showcase product range and brand narrative effectively
Without a digital experience, the brand could not fully capitalize on its reputation for luxury gifts — especially during peak seasonal gifting occasions such as Diwali, Holi, Rakhi, and Valentine’s Day.
Project Objectives
The e-commerce project was scoped with the following strategic goals
  • Establish a premium online storefront aligned with Velvet Fine Chocolates’ brand identity
  • Enable secure and seamless online purchasing for consumers nationwide
  • Support varied product categories including chocolate bars, gift boxes, and hampers
  • Integrate corporate gifting workflows
  • Provide scalable integrations for payments and shipping
  • Optimize for seasonal campaigns and promotional collections
  • Improve discoverability with SEO and performance enhancements
Solution Overview
A full-featured e-commerce website was designed and developed on Shopify — selected for its robust commerce capabilities and smooth customer experience. The deliverables included

User Experience & Brand-Aligned Design

  • A visual identity that reflects premium craftsmanship and luxurious presentation
  • Intuitive navigation for product discovery including Best Sellers, Gift Boxes, and Occasion-based collections
  • Responsive design optimized for desktop and mobile shoppers

Product Catalog & Purchase Workflows

  • Complete catalog of artisanal chocolates, gourmet treats, and hampers
  • Clear product pages with rich descriptions and pricing that supports multiple variants and bundles
  • Smooth add-to-cart and checkout flows

Corporate & Custom Gifting

  • Dedicated sections for Corporate Gifting and bulk orders
  • Detailed gift options and customization for special occasions

Technical Integrations

  • Payment gateway integration for secure checkout
  • Shipping integrations to reflect deliverability and postal logistics
  • CRM integration to manage customer profiles and marketing workflows

Performance & SEO Enhancements

  • Page speed optimisations for quicker browsing
  • Structured content for improved search visibility
  • Configured metadata and product taxonomies
Features Delivered
  • Elegant, brand-aligned Shopify storefront
  • Full e-commerce order and inventory flows
  • Seasonal campaign showcases and gift guides
  • Automated customer notifications and order tracking
  • Integrated checkout with multiple payment options
  • CRM linkages for customer management and newsletter capture
  • Enhanced SEO structure for organic reach
Security and Compliance
Standard best practices were adhered to in order to ensure reliability and trustworthiness
  • Secure HTTPS and payment compliance for online transactions
  • Robust data protection mechanisms in platform configuration
  • Clear customer policies around delivery, refunds, and privacy
These measures helped establish confidence for prospective buyers and supported compliance expectations for online commerce.
Business Outcomes
The launch of Velvet Fine Chocolates’ e-commerce platform generated tangible impact
  • A scalable online storefront that complements physical retail and in-store pickup services
  • Enhanced customer reach across India
  • Increased conversions through improved product visibility and checkout ease
  • A primary online channel for seasonal gifting and corporate orders
  • Stronger brand positioning as a premium, digitally accessible chocolatier
By digitalising its retail presence, the brand significantly improved market reach and operational efficiency while maintaining its core ethos of quality and artisanal craftsmanship.
Key Technologies & Integrations
1
Shopify for commerce and storefront management
2
Third-party payment gateways for secure checkout
3
Shipping integrations for logistical accuracy
4
CRM connectivity for customer engagement
Why This Case Study Matters
This project exemplifies how a traditional artisanal brand can successfully transition into digital commerce without compromising its luxury positioning. The solution harmonises brand experience with practical shop functionality, enabling Velvet Fine Chocolates to attract and convert customers through both emotional design and seamless e-commerce performance.
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