Case Study

Yarrov Kids Apparel

Global-Ready E-commerce Platform for an Environmentally-Conscious Kids Apparel Brand

Client

Yarrov

Industry

Fashion & Apparel

Location

United States of America

Website

www.yarrov.com

Platform

Shopify

Scope

UX/UI Design, E-commerce Development, Performance Optimisation, SEO, Systems Integration

Yarrov is a US-based fashion brand built around individuality, craftsmanship, and creative expression. The brand’s ethos centres on empowering customers to wear designs that feel personal rather than mass-produced.

Before this engagement, Yarrov operated on a basic Shopify setup that generated limited revenue and failed to reflect the brand’s vision of sustainability and slow fashion. The site suffered from poor design, weak functionality, and an inability to support scale or international growth.

As interest in the brand grew, the existing platform became a constraint rather than an enabler.

The Challenge

The legacy website created several business and operational issues

Weak brand presentation and limited storytelling

Low conversion rates and poor user engagement

Manual handling of orders and customer communication

No structured way for customers to request or upload custom design ideas

Limited support for international buyers

Inadequate performance and discoverability

Yarrov needed more than a redesign. It needed a commerce platform that could support creativity, scale globally, and operate efficiently.

Objectives

The project was designed to achieve the following goals

Reposition Yarrov as a premium, sustainable kids fashion brand

Increase direct-to-consumer sales

Support both domestic and international customers

Enable product customisation and customer-driven design inputs

Reduce manual order processing

Improve site performance and search visibility

Create a scalable foundation for long-term growth

Platform Strategy

Shopify was retained as the platform of choice, but the implementation was re-architected from the ground up. The focus was on combining strong brand expression with robust commerce workflows and global readiness, with a focus on sustainable operations and supply chain.

Sustainability & Slow Fashion

Sustainability and slow fashion are central to Yarrov’s identity, shaping not only how products are made, but how they are presented, discovered, and purchased. The digital platform was designed to support mindful consumption and responsible fashion choices, rather than fast-turnover retail patterns.

Key considerations included

Designing purchase flows that encourage intentional buying over impulse-driven behaviour

Supporting made-to-order and customisation workflows, reducing unnecessary inventory and waste

Highlighting craftsmanship, materials, and production quality within product and collection pages

Providing space for brand-led storytelling around sustainability practices and values

Ensuring the platform scales without compromising ethical production principles

By aligning the digital experience with Yarrov’s sustainability commitments, the website reinforces the brand’s focus on meaningful fashion, longevity, and thoughtful design, while remaining commercially viable and globally accessible.

UX, Design & Brand Experience

The website was redesigned to serve as Yarrov’s primary brand touchpoint, while clearly reflecting the brand’s commitment to sustainability and slow fashion. Key design considerations included

A clean, modern visual language aligned with the brand’s identity and values

Thoughtful presentation that encourages intentional purchasing rather than impulse buying

Strong emphasis on collections, lookbooks, craftsmanship, and material quality

Clear navigation across core categories and custom offerings

Mobile-first layouts to support a global, design-conscious audience

The experience balances editorial storytelling with a clear and frictionless purchase journey, allowing customers to engage with the brand’s philosophy of made-to-order, mindful fashion without compromising usability or performance.

Customisation & Customer-Driven Design

Customisation is central to Yarrov’s value proposition. The platform enables:

Structured product customisation flows

Customer submission of design ideas and references

Clear handling of custom requests within the purchase journey

Reduced dependency on manual follow-ups and messaging

This allows customers to participate directly in the design process while keeping operations manageable.

Global Commerce Enablement

International reach was a key requirement.

The platform supports

International payments

Global shipping workflows

Region-agnostic checkout experience

Scalable configuration for additional markets

This allows Yarrov to serve customers beyond its domestic market without introducing operational complexity.

Systems Integration & Performance

To support growth and operational efficiency, the platform integrates with

Payment gateways for secure transactions

Shipping systems for order fulfilment

CRM tools for customer and enquiry management

Analytics for performance tracking and optimisation

Performance optimisation and SEO improvements were implemented to ensure

Faster page load times

Improved discoverability

Stable performance during traffic spikes

Outcomes & Business Impact

The rebuilt e-commerce platform delivered clear improvements

Stronger brand positioning through a premium digital presence

Increased direct-to-consumer sales

Improved conversion rates and user engagement

The website now functions as Yarrov’s primary sales channel and central brand platform.

Reduced manual order handling

Successful support for international customers

A scalable foundation for future collections and custom offerings

Why This Case Study Matters

This project demonstrates how a slow fashion brand rooted in sustainability and mindful design can move beyond a basic online store and build a digital platform that supports purpose as much as performance. The platform enables

Creative expression through customisation, allowing customers to participate in the design process rather than consume passively

Intentional, global commerce that supports international reach without encouraging excess or operational strain

Brand storytelling that highlights craftsmanship, materials, and longevity, alongside efficient and reliable purchasing

By rebuilding the platform with scale, performance, and flexibility in mind, Yarrov gained a digital foundation that reinforces its commitment to meaningful fashion, responsible production, and long-term value, while supporting both current demand and future ambition.